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Digital Skills
Nowadays companies aren’t looking only for 1 specific skill to have. There are several skills that can make you instantly employable.
These are some of the main skills that companies are looking for.
In this course we will focus on the ability of making the most out of mobile phones and communicating via digital content.
Smartphones are more advanced than ever and they are getting more and more important in our daily lifestyle. They’re packed with tons of features, like front- and rear-facing cameras, heart rate monitors, fingerprint screen lock, and access to apps galore.
There’s plenty of tips to help you use your device in new ways. In this module we will see 6 topics that will change your relationship with your smartphone.
Smartphones are controlled trough touchscreen. All you need to use them is knowing taps and swipes.
Swipe to the left or right: Switch between work screen
4. Homescreen
Allows you to have fast access to your apps and clock, shortcuts or widgets are displayed.
Shortcuts of apps can be grouped within folders.
You can have more than one homescreen. Tap and hold your finger on screen and add new page by pressing plus on screen. You can set which of them will be your primary.
5. Notification bar
•It displays notifications as messages, calls, updates, etc.
6. Settings bar
Settings bar is connected to notification bar. Your most-used toggles (WiFi, Location, Bluetooth, Flashlight, Sound, etc.). You can customize this the way you want.
If you want to turn something on or off, just tap the icon.
App Store
•There are some preinstalled applications on your smartphone. If you would like to download and install new app you have to visit app store. It’s called Google Play (for Android), App Store (for iPhone/iPad), Windows Store (for Windows Phone). They are the most secure ones.
Nowadays communication is characterized by the digitization of informational content.
The term Digital Communication refers to any (communication or marketing) action that is oriented to promote products and/or services via digital media such as Facebook, LinkedIn, Twitter, interactive TV, video games and mobile devices.
Successful online communications rely on the following principles:
Digital content creation is fundamental for any digital strategy. Every piece of content you create should be carefully created and designed to coherently represent your mission and values as a brand.
After you have identified your target audience, there are several steps that can help to improve the quality and impact of the digital content creation process.
Define the purpose. Different types of content have different purposes. By determining the purpose at the beginning of the content creation process you will achieve the desired results.
Create useful, quality content. In digital content creation, every piece of content must be useful and relevant to the target audience. The more useful the content is, the easier it will be for audiences to share it with others in their circles of influence.
Promote content on social media. Share different content on each of your social media networks to expand your brand’s reach and add scale to campaigns. The content you share on each site should be unique to give your followers a reason to follow you on more than one network
Use photos and multimedia. Photos, infographics and videos are worth more than a thousand words!
There are a lot of tools that can help us to communicate with others across a big distance.
Here are some of the most relevant: Facebook, Twitter, Skype, Gmail, YouTube, WhatsApp
Facebook is the social network with the most diverse public in terms of age, gender, social characteristics and occupations, thus it is suitable to create very different types of contents.
Facebook offers a wide variety of options for digital communication:
- Sharing resources: users can share text, image or videos, making them automatically visible to all their contacts.
-Interaction: it is also possible for users to interact with the information that others have published through comments or predetermined reactions.
-Create pages for companies or causes: they are public spaces that allow sharing information about companies or specific initiatives.
-Create groups: groups allow interaction between users with a specific intention. They can be open, closed or secret.
-Events: They are virtual spaces aimed at sharing specific information about events. They can be open, closed or secret.
Skype is software that allows everyone to communicate. Millions of people and companies already use Skype to make free individual and group/video calls, send instant messages and share files with other people who use Skype.
Skype is available for mobile phone, PC or tablet.
Skype can be downloaded for free from https://www.skype.com/en/ and it is easy to use. You just need Double-click the Skype Setup file and follow the steps to install. Launch the Skype application and create an account. Then sign in with your Skype name and password. Don’t forget to check your audio and video settings.
To call on Skype you can click the phone icon. If you want to make a video call you can click the videocam icon on the left.
You can also send messages by just typing a message and sending it, attaching photos, files and emoticons to your messages.
Among other features, you can use the shared screen to view presentations or photos, you can make high-definition video calls, you can translate in real time both in calls and in chats, you can get a local phone number in another country or region and answer calls on Skype, and you can arrange job interviews to find the perfect candidate for our company or to find a suitable job.
Gmail is Google's email service. Gmail is one of the most used Google tools after the search engine.
Sending an email from an account in Gmail is very simple, the platform saves the contacts, creating a book easily accessible from the inbox. Its security protocols defend us from junk or malicious emails.
To create a Gmail account you just need to go to the Google Account creation page
and sign up for Gmail to create a Google Account. You can use the username and password to sign in to Gmail and other Google products like YouTube, Google Play, and Google Drive. Follow the steps on the screen to set up your account. And finally use the account you created to sign in to Gmail.
Twitter is an online social network that allows users to send and read short messages of 140 characters called "tweets". Registered users can read and post tweets, but those who are not registered can only read them.
Twitter is useful for communicating via digital content as it is:
Viral: due to its global, social and synchronic nature, it facilitates the rapid circulation of messages.
Intuitive: it consists of an interface based on simplicity and usability.
Asymmetric: it is based on relationships follow / be followed, in which mutual consent is not required.
Brief: Messages format is limited to 140 characters per message.
Global: it is available in several languages and all over the planet.
YouTube is a free service to share videos on the internet.
The use of YouTube is very simple, you just have to sign up in YouTube or use your Gmail account and upload your video from your own computer. The site collects any type of video.
You can also create your YouTube channel which is a fantastic resource to communicate online via digital contents.
Active users can write comments to videos they like and do not like. This platform has allowed many people to express themselves, and even some stars to make themselves known and leave the anonymity.
WhatsApp is an application that allows you to send and receive text and multimedia messages to your contacts at very low prices or for free. Messages are sent over the Internet, either using our data plan or the Wi-Fi connection. The only limit is that the contacts to whom we send messages must also have WhatsApp installed.
You can use it on your smartphone, you just have to download and install WhatsApp from your phone’s app store. Open the app. Allow the Access to your contacts. Type your phone number. Insert name and photo and done!
In addition to sending and receiving text messages, some interesting functions are:
- Send photos, videos and audio messages.
- Chat between different groups of users.
- Share your location within the messages (using Google Maps)
- Have your own "status" to tell your contacts if you are available or not.
Fixing key concepts...
Unit 1: Make the most of smartphones: tips and tricks
Introduction
Nowadays companies aren’t looking only for 1 specific skill to have. There are several skills that can make you instantly employable.
These are some of the main skills that companies are looking for.
In this course we will focus on the ability of making the most out of mobile phones and communicating via digital content.
Smartphones are more advanced than ever and they are getting more and more important in our daily lifestyle. They’re packed with tons of features, like front- and rear-facing cameras, heart rate monitors, fingerprint screen lock, and access to apps galore.
There’s plenty of tips to help you use your device in new ways. In this module we will see 6 topics that will change your relationship with your smartphone.
Basic functions
Smartphones are controlled trough touchscreen. All you need to use them is knowing taps and swipes.
Swipe to the left or right: Switch between work screen
4. Homescreen
Allows you to have fast access to your apps and clock, shortcuts or widgets are displayed.
Shortcuts of apps can be grouped within folders.
You can have more than one homescreen. Tap and hold your finger on screen and add new page by pressing plus on screen. You can set which of them will be your primary.
5. Notification bar
•It displays notifications as messages, calls, updates, etc.
6. Settings bar
Settings bar is connected to notification bar. Your most-used toggles (WiFi, Location, Bluetooth, Flashlight, Sound, etc.). You can customize this the way you want.
If you want to turn something on or off, just tap the icon.
App Store
•There are some preinstalled applications on your smartphone. If you would like to download and install new app you have to visit app store. It’s called Google Play (for Android), App Store (for iPhone/iPad), Windows Store (for Windows Phone). They are the most secure ones.
Tips for conserving your smartphone’s battery and data usage.
Smartphone hacks to make your life easier
Smartphone camera tips and tricks
Smartphone tips for travellers
Other tips for beginners
Unit 2: Communicating via digital content
Communicating via digital content
Nowadays communication is characterized by the digitization of informational content.
The term Digital Communication refers to any (communication or marketing) action that is oriented to promote products and/or services via digital media such as Facebook, LinkedIn, Twitter, interactive TV, video games and mobile devices.
Successful online communications rely on the following principles:
Digital content creation is fundamental for any digital strategy. Every piece of content you create should be carefully created and designed to coherently represent your mission and values as a brand.
After you have identified your target audience, there are several steps that can help to improve the quality and impact of the digital content creation process.
Define the purpose. Different types of content have different purposes. By determining the purpose at the beginning of the content creation process you will achieve the desired results.
Create useful, quality content. In digital content creation, every piece of content must be useful and relevant to the target audience. The more useful the content is, the easier it will be for audiences to share it with others in their circles of influence.
Promote content on social media. Share different content on each of your social media networks to expand your brand’s reach and add scale to campaigns. The content you share on each site should be unique to give your followers a reason to follow you on more than one network
Use photos and multimedia. Photos, infographics and videos are worth more than a thousand words!
There are a lot of tools that can help us to communicate with others across a big distance.
Here are some of the most relevant: Facebook, Twitter, Skype, Gmail, YouTube, WhatsApp
Facebook
Facebook is the social network with the most diverse public in terms of age, gender, social characteristics and occupations, thus it is suitable to create very different types of contents.
Facebook offers a wide variety of options for digital communication:
- Sharing resources: users can share text, image or videos, making them automatically visible to all their contacts.
-Interaction: it is also possible for users to interact with the information that others have published through comments or predetermined reactions.
-Create pages for companies or causes: they are public spaces that allow sharing information about companies or specific initiatives.
-Create groups: groups allow interaction between users with a specific intention. They can be open, closed or secret.
-Events: They are virtual spaces aimed at sharing specific information about events. They can be open, closed or secret.
Skype
Skype is software that allows everyone to communicate. Millions of people and companies already use Skype to make free individual and group/video calls, send instant messages and share files with other people who use Skype.
Skype is available for mobile phone, PC or tablet.
Skype can be downloaded for free from https://www.skype.com/en/ and it is easy to use. You just need Double-click the Skype Setup file and follow the steps to install. Launch the Skype application and create an account. Then sign in with your Skype name and password. Don’t forget to check your audio and video settings.
To call on Skype you can click the phone icon. If you want to make a video call you can click the videocam icon on the left.
You can also send messages by just typing a message and sending it, attaching photos, files and emoticons to your messages.
Among other features, you can use the shared screen to view presentations or photos, you can make high-definition video calls, you can translate in real time both in calls and in chats, you can get a local phone number in another country or region and answer calls on Skype, and you can arrange job interviews to find the perfect candidate for our company or to find a suitable job.
Gmail
Gmail is Google's email service. Gmail is one of the most used Google tools after the search engine.
Sending an email from an account in Gmail is very simple, the platform saves the contacts, creating a book easily accessible from the inbox. Its security protocols defend us from junk or malicious emails.
To create a Gmail account you just need to go to the Google Account creation page
and sign up for Gmail to create a Google Account. You can use the username and password to sign in to Gmail and other Google products like YouTube, Google Play, and Google Drive. Follow the steps on the screen to set up your account. And finally use the account you created to sign in to Gmail.
Twitter
Twitter is an online social network that allows users to send and read short messages of 140 characters called "tweets". Registered users can read and post tweets, but those who are not registered can only read them.
Twitter is useful for communicating via digital content as it is:
Viral: due to its global, social and synchronic nature, it facilitates the rapid circulation of messages.
Intuitive: it consists of an interface based on simplicity and usability.
Asymmetric: it is based on relationships follow / be followed, in which mutual consent is not required.
Brief: Messages format is limited to 140 characters per message.
Global: it is available in several languages and all over the planet.
YouTube
YouTube is a free service to share videos on the internet.
The use of YouTube is very simple, you just have to sign up in YouTube or use your Gmail account and upload your video from your own computer. The site collects any type of video.
You can also create your YouTube channel which is a fantastic resource to communicate online via digital contents.
Active users can write comments to videos they like and do not like. This platform has allowed many people to express themselves, and even some stars to make themselves known and leave the anonymity.
WhatsApp
WhatsApp is an application that allows you to send and receive text and multimedia messages to your contacts at very low prices or for free. Messages are sent over the Internet, either using our data plan or the Wi-Fi connection. The only limit is that the contacts to whom we send messages must also have WhatsApp installed.
You can use it on your smartphone, you just have to download and install WhatsApp from your phone’s app store. Open the app. Allow the Access to your contacts. Type your phone number. Insert name and photo and done!
In addition to sending and receiving text messages, some interesting functions are:
- Send photos, videos and audio messages.
- Chat between different groups of users.
- Share your location within the messages (using Google Maps)
- Have your own "status" to tell your contacts if you are available or not.